Total Targeted

Total phone numbers to which a Campaign was targeted, including Sent and Unsent

Notifications Sent

Total Notifications sent successfully from Yalo Studio to WhatsApp during the analysis interval.

Unsent

Total number of Notifications that could not be sent during the analysis interval because the number is incorrect or does not exist.

Notifications Delivered

Total Notifications received by users during the analysis interval.

Answered

This category includes the notifications sent, delivered, and responded to by the user within 24 hours after receiving the campaign during the analysis interval.

More Than One Message

This category includes campaign notifications sent, delivered, and responded to with more than one response from the user within 24 hours of receiving the campaign during the analysis interval.

Campaign Influence on Flow Interactions

The campaigns with the highest response rate.

Time Analysis, taking into account the time aggregation filter. Bars show the total number of users reached by campaigns and users who interacted with the Flow (sent messages) regardless received or not a campaign; the line details the rate of users that interacted with the Flow and received a Campaign in the 24 hours before.

Status Funnel

Visualization of the different states as a percentage and amount of notifications. The states are: Targeted (total notifications created), Sent, and Delivered; the Responded status shows the notifications with any response within 24 hours after receiving the campaign. The last state, More than one message, represents the notifications having more than one response within the same previous 24-hour interval.

Top Responses

Shows the most common first responses within 24 hours of receiving the Campaign during the analysis interval. If the “Group” option is selected in the filter, it shows the responses grouped by their label. It’s possible to drill down to see all the different responses.

Total Campaigns Sent by Team

Shows the teams that belong to a Flow and the total number of Campaigns sent by each team during the analysis interval.

Total Campaigns Sent by Tags

Shows the tags that belong to a Flow and the total Campaigns related to each tag during the analysis interval.

Total Users That Received a Campaign

Total unique Users (telephone numbers) who received a Campaign (delivered status) during the analysis interval.

Response Rate

Shows the division between Notifications Responded to within 24 hours after receiving the Campaign and Notifications Delivered.

More Than One Message

Shows the division between Notifications Responded with more than one message within 24 hours after receiving the Campaign and Notifications Delivered.

AVG Minutes to Respond

Average of minutes to respond after the Notification was Delivered. Only those who responded to the Campaign are considered for the calculation.

Day with Best Response

Shows the weekday with the greater response rate during the analysis interval.

Hour with best response

Shows the hour with the greater response rate during the analysis interval.

Responses Over Time

Time Analysis, comparing the total “Responses” and the “More than one Message” in each period with the line of growth for each metric in base on the previous period.

Users by Responses and Campaigns Received

Shows the relation between the rate of selected metrics and the total campaigns received. The size of each dot represents the total number of users who received that number of campaigns.

Users by Minutes to respond Notification

Shows the total number of users grouped by the number of minutes it takes to answer a campaign during the analysis interval.

Sent and Responded Hours

Comparison between the number of campaign notifications sent each hour vs. the hour of first responses.

Selected Metric Rate by SentDay

Shows each day of the week and the percentage of the selected metric (responses or more than one message)

Best Hour by Day of Week for Selected Metric

Heatmap to visualize the number of responses by hour and day of week during the analysis interval, in groups of three hours. It only shows the hours with campaign notifications sent.

Campaigns Conversion

Shows the division between the orders placed by stores that received a campaign within 24 hours of receiving it, and the total notifications delivered.

Notifications Delivered

Total notifications received by users during the filtered time.

Total Orders from Campaigns

Total orders placed by stores that received a campaign within 24 hours of receiving it during the analysis interval.

Stores with Placed Order

Total stores that received a campaign and placed at least one order within 24 hours of receiving.

Revenue

Cumulative revenue from orders placed by stores that received a campaign within the previous 24 hours

Average Revenue by Campaign

Ratio calculated summarizing the total revenue from CS over the total number of notifications sent during filtering time.

Campaigns Conversion Over Time

Time Analysis, taking into account the time aggregation filter. The area shows the number of Delivered Notifications per period, and the line shows the conversion rate per period during the analysis interval.

Conversion by Weekday

Shows each day of the week and the campaign's conversion rate; pink line represents the daily percentage mean during the analysis interval.

Funnel

Funnel with delivered notifications, amount of stores that responded to it in the following 24 hours, and how many of these stores placed an order within the next 24 hours during the analysis interval. The funnel aims to help understand how many users we are losing in each step and see if is something to improve.

Orders Over Time

Top Stores From Campaigns

Top Products Sold From Campaigns