Welcome to the Quick Start Guide of the Campaigns Success Dashboard!

Yalo Studio - Campaigns Success Dashboard
click the image to enlarge

The Campaigns Success Dashboard provides you with meaningful analytics that help measure the result of a campaign sent via Engagement.

A campaign is a planned sequence of activities that send information about a product or service through your channel.

In this Quick Start Guide, we'll show you how to learn, explore, and act about the Campaigns Success Dashboard of your channel. You'll see the play-by-plays you need to get the Dashboard basics under your belt, making you an expert in no time.

Learn

Obtain information about the number of notifications your end-users received in your channel, among other valuable data.

Explore

Filter by date, questions, or name of campaign, and any team that sends campaigns, based on your needs.

Act

Analyze the information, define your campaigns on what your customers are replying to, so you can focus those campaigns on the right path.

Before You Start

Prerequisites

Before you start this tutorial, make sure that:

You have a Yalo Studio account.
Time has passed since your Flow is active; several campaigns were sent, so data is available to analyze.

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Build confidence by trying things on your own!
Go to the Analytics section (left on the main navigation panel), then click Campaign Success , and then play around the dashboard!

Overview Tab

The page is made of three tabs:

Overview
Behavior
Commerce

Let's start with the Overview tab; the page contains four main rows.

The first three Data Boxes are these:

Campaigns Success Dashboard main section, 1st set of Data Boxes highlighted
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Total Targeted

Total phone numbers to which a Campaign was targeted, including Sent and Unsent

Notifications Sent

Total Notifications sent successfully from Yalo Studio to WhatsApp during the analysis interval.

Unsent

Total number of Notifications that could not be sent during the analysis interval because the number is incorrect or does not exist.

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Dashboard filters
Analysis Interval: Change the date ranges to see the information.
Also, you can change the Campaign Name and Team, in case there is more than one.
Campaign Name: The interface where users can interact with Flows through written texts, quick replies, and webviews. In Yalo, we release Flows in two channels: Facebook Messenger and WhatsApp.
Team: The identifier of the Team configured in Yalo Studio.
Tags: The identifier of the campaign configured in Yalo Studio.
Team: The identifier of the Flow configured in Yalo Studio.
Responses: Change the way of top responses as a raw response or intelligent responses clustering.
Once you change a filter, click the reload button on the right side.

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Yalo Tip
Download the data for deeper research, see the section Export Data at the bottom of this guide.

The next three Data Boxes

Campaigns Success Dashboard main section, 2nd set of Data Boxes highlighted
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Notifications Delivered

Total Notifications received by users during the analysis interval.

Answered

This category includes the notifications sent, delivered, and responded to by the user within 24 hours after receiving the campaign during the analysis interval.

More Than One Message

This category includes campaign notifications sent, delivered, and responded to with more than one response from the user within 24 hours of receiving the campaign during the analysis interval.

Campaigns Graphs

These visualizations help to understand the behavior of the campaigns, whether by the number of users reached over time, the behavior within the funnel, or the different first responses.

Campaigns Success Dashboard - Campaigns
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Campaign Influence on Flow Interactions

The campaigns with the highest response rate.

Time Analysis, taking into account the time aggregation filter. Bars show the total number of users reached by campaigns and users who interacted with the Flow (sent messages) regardless received or not a campaign; the line details the rate of users that interacted with the Flow and received a Campaign in the 24 hours before.

Status Funnel

Visualization of the different states as a percentage and amount of notifications. The states are: Targeted (total notifications created), Sent, and Delivered; the Responded status shows the notifications with any response within 24 hours after receiving the campaign. The last state, More than one message, represents the notifications having more than one response within the same previous 24-hour interval.

Top Responses

Shows the most common first responses within 24 hours of receiving the Campaign during the analysis interval. If the “Group” option is selected in the filter, it shows the responses grouped by their label. It’s possible to drill down to see all the different responses.

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Yalo Tip
Double click on a field in the table to see its complete content of it.

Campaign Details

Total Campaigns Sent by Team

Shows the teams that belong to a Flow and the total number of Campaigns sent by each team during the analysis interval.

Total Campaigns Sent by Tags

Shows the tags that belong to a Flow and the total Campaigns related to each tag during the analysis interval.

Behavior Tab

Let's continue with the Behavior tab, designed to display users' behavior in responding to notifications.

The first three Data Boxes are these:

Total Users That Received a Campaign

Total unique Users (telephone numbers) who received a Campaign (delivered status) during the analysis interval.

Response Rate

Shows the division between Notifications Responded to within 24 hours after receiving the Campaign and Notifications Delivered.

More Than One Message

Shows the division between Notifications Responded with more than one message within 24 hours after receiving the Campaign and Notifications Delivered.

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Dashboard filters
Analysis Interval: Change the date ranges to see the information.
Also, you can change the Campaign Name and Team, in case there is more than one.
Campaign Name: The interface where users can interact with Flows through written texts, quick replies, and webviews. In Yalo, we release Flows in two channels: Facebook Messenger and WhatsApp.
Team: The identifier of the Team configured in Yalo Studio.
Tags: The identifier of the campaign configured in Yalo Studio.
Team: The identifier of the Flow configured in Yalo Studio.
Selected Metric: You can select the metric total of responses or the total of more than one message (The notifications having more than one first response with the same previous 24-hour interval)
Once you change a filter, click the reload button on the right side.

The next three Data Boxes

Campaigns Success Dashboard Behavior Tab, 2nd set of Data Boxes highlighted
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AVG Minutes to Respond

Average of minutes to respond after the Notification was Delivered. Only those who responded to the Campaign are considered for the calculation.

Day with Best Response

Shows the weekday with the greater response rate during the analysis interval.

Hour with best response

Shows the hour with the greater response rate during the analysis interval.

Behavior Graphics

Campaigns Success Dashboard - Behavior Tab - 1st Three Graphs
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Responses Over Time

Time Analysis, comparing the total “Responses” and the “More than one Message” in each period with the line of growth for each metric in base on the previous period.

Users by Responses and Campaigns Received

Shows the relation between the rate of selected metrics and the total campaigns received. The size of each dot represents the total number of users who received that number of campaigns.

Users by Minutes to respond Notification

Shows the total number of users grouped by the number of minutes it takes to answer a campaign during the analysis interval.

Behavior Graphs About Time

The page contains two main rows; the last graphics are these:

Campaigns Success Dashboard - Behavior Tab - Last Graphs
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Sent and Responded Hours

Comparison between the number of campaign notifications sent each hour vs. the hour of first responses.

Selected Metric Rate by SentDay

Shows each day of the week and the percentage of the selected metric (responses or more than one message)

Best Hour by Day of Week for Selected Metric

Heatmap to visualize the number of responses by hour and day of week during the analysis interval, in groups of three hours. It only shows the hours with campaign notifications sent.

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Yalo Tip
Hover over the blue bars to see detailed information.

Commerce Tab

Last but not least, is the Commerce tab, to analyze campaign analytics to the flows with commerce integration.

The first three Data Boxes are these:

Campaigns Success Commerce Tab, 1st set of Data Boxes highlighted
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Campaigns Conversion

Shows the division between the orders placed by stores that received a campaign within 24 hours of receiving it, and the total notifications delivered.

Notifications Delivered

Total notifications received by users during the filtered time.

Total Orders from Campaigns

Total orders placed by stores that received a campaign within 24 hours of receiving it during the analysis interval.

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Dashboard filters
Analysis Interval: Change the date ranges to see the information.
Also, you can change the Campaign Name and Team, in case there is more than one.
Campaign Name: The interface where users can interact with Flows through written texts, quick replies, and webviews. In Yalo, we release Flows in two channels: Facebook Messenger and WhatsApp.
Team: The identifier of the Team configured in Yalo Studio.
Tags: The identifier of the campaign configured in Yalo Studio.
Metric: You can select the category of the user in which data will be displayed. You can select the measure which will be analyzed and displayed. Can be Unit or Revenue.
Product: The SKU name or SKU code if the name is not available and filter the different visualization with the information belonging to the product selected.
Attribute Group: You can select the group of attributes corresponding to the store, such as, country, address, vendor, delivery date, among others.
Attribute : You can select the value attribute corresponding to the store, for example: Country - MEX.
Once you change a filter, click the reload button on the right side.

The next three Data Boxes

Campaigns Success Dashboard Commerce Tab, 2nd set of Data Boxes highlighted
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Stores with Placed Order

Total stores that received a campaign and placed at least one order within 24 hours of receiving.

Revenue

Cumulative revenue from orders placed by stores that received a campaign within the previous 24 hours

Average Revenue by Campaign

Ratio calculated summarizing the total revenue from CS over the total number of notifications sent during filtering time.

Campaigns Conversion

Campaigns Success Dashboard - Commerce Tab - Conversion Over Time
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Campaigns Conversion Over Time

Time Analysis, taking into account the time aggregation filter. The area shows the number of Delivered Notifications per period, and the line shows the conversion rate per period during the analysis interval.

Conversion by Weekday

Shows each day of the week and the campaign's conversion rate; pink line represents the daily percentage mean during the analysis interval.

Funnel

Funnel with delivered notifications, amount of stores that responded to it in the following 24 hours, and how many of these stores placed an order within the next 24 hours during the analysis interval. The funnel aims to help understand how many users we are losing in each step and see if is something to improve.

Orders Over Time

Time Analysis, taking into account the time aggregation filter. Bars show the total orders placed in commerce regardless of whether receiving or not a campaign and total orders placed by stores that received a campaign within the next 24 hours of receiving it; the line details the division between the orders from campaigns and the total orders by the period during the analysis interval.

Top Sold From Campaigns

Top Stores From Campaigns

Top 10 stores that placed orders within the next 24 hours of receiving a campaign during the analysis interval, the ranking will change depending on whether you choose quantity or revenue metric.

Top Products Sold From Campaigns

Top 10 products sold in placed orders by stores that received a campaign within the next 24 hours of receiving it during the analysis interval; the ranking will change depending on whether you choose quantity or revenue metric.

These are the categories in User Journey:

Categories	Meaning
Responded	Notifications with a response from the user.
More than One Message	An interaction is when the user sends two or more different messages after receiving the notification to the Flow.
Orders from Campaigns	Users place an order after the store registered with the same or another user received a campaign within 24 hours.

Export Data

You can download data from each Data Box within the Campaigns Success Dashboard, in several formats, such as CSV, Excel, JSON, HTML, and Markdown, among others.

To export the data:

Click on the three-dot menu at the top right of the Data Box/Graphic.
Then click on the Download data button.

451 — Three-dot menu and Download data pop-up selected in a Dashboard Graphic
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In the pop-up, choose the type of format you want.
Click on Advanced data options

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We recommend leaving the rest of the checks marked as they are, only changing the field: Number of rows with the value: All Results, so that the export of data gets correctly generated.

Click Download
Save the file for further analysis.

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If "All Results" is not available
Downloading an unlimited number of results is restricted for queries with table calculations.
To download more than "Results in Table", select "Custom" and enter a limit of up to 100,000 rows.