Welcome to the Quick Start Guide of the Campaigns Success Dashboard!

1920 — Yalo Studio - Campaigns Success Dashboard
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The Campaigns Success Dashboard provides you with meaningful analytics that help measure the result of a campaign sent via Engagement.

A campaign is a planned sequence of activities that send information about a product or service through your channel.

In this Quick Start Guide, we'll show you how to learn, explore, and act about the Campaigns Success Dashboard of your channel. You'll see the play-by-plays you need to get the Dashboard basics under your belt, making you an expert in no time.

Learn

Obtain information about the number of notifications your end-users received in your channel, among other valuable data.

Explore

Filter by date, questions, or name of campaign, and any team that sends campaigns, based on your needs.

Act

Analyze the information, define your campaigns on what your customers are replying to, so you can focus those campaigns on the right path.

Before You Start

Prerequisites

Before you start this tutorial, make sure that:

You have a Yalo Studio account.
Time has passed since your Flow is active; several campaigns were sent, so data is available to analyze.

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Build confidence by trying things on your own!
Go to the Analytics section (left on the main navigation panel), then click Campaign Success , and then play around the dashboard!

Overview Tab

The page is made of three tabs:

Overview
Behavior
Detail

Let's start with the Overview tab; the page contains four main rows.

The first three Data Boxes are these:

1411 — Campaigns Success Dashboard main section, 1st set of Data Boxes highlighted
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Total Sent

The total notifications that are sent to WhatsApp for its delivery to the users.

Business Value: track how many notifications are sent as planned campaigns.

Delivered

Notifications that made it to the user.

Business Value: track how many users are being reached by a campaign.

Responded within 24 hrs

Delivered notifications which the user responded to, within a 24 hours window after the notification is sent.

Business Value: attribute responses to a notification to measure the impact or reaction a campaign has on the user.

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Dashboard filters
Analysis Interval: Change the date ranges to see the information.
Also, you can change the Campaign Name and Team, in case there is more than one.
Campaign Name: The interface where users can interact with Flows through written texts, quick replies, and webviews. In Yalo, we release Flows in two channels: Facebook Messenger and WhatsApp.
Team: The identifier of the Flow configured in Yalo Studio.
Once you change a filter, click the reload button on the right side.

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Yalo Tip
Download the data for deeper research, see the section Export Data at the bottom of this guide.

The next three Data Boxes

Yes Response

Responses that are classified as a 'Yes'.

Business Value: for campaigns designed to generate interaction and close the notification with a yes/no question.

Placed Stops

Total of users' intention to unsubscribe from notifications after receiving a message (from a campaign).

Business Value: track if the campaigns cause annoyance to users.

Unsent

The total of messages that didn't reach the end-user.

Business Value: track if the database of end-users is correct.

Top 10 Section - Campaigns

Display of the top ten campaigns with best and worst performance, based on the response rate the campaign had.
Response rate: Notifications responded / Notifications delivered.

1373 — Campaigns Success Dashboard Top 10 Section - Campaigns
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Top 10 Most Responded Campaigns

The campaigns with the highest response rate.

Business Value: identify which campaigns generated the most interest in users.

Top 10 Least Responded Campaigns

The campaigns with the lowest response rate.

Business Value: identify which campaigns did not generate a great impact on the user.

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Yalo Tip
Double click on a field in the table to see its complete content of it.

Teams & Campaign Influence On Flow

1263 — Campaigns Success Dashboard - Teams and Campaign Influence Section
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Top 10 Teams Sending Campaigns

Teams* with the highest amount of campaigns sent.

* The team tag is optional when sending a new campaign, if a tag is not selected, the unassigned team tag will be used for the campaign.

Business Value: for companies with several teams using Engagement, it allows to track each team individually.

Campaign Influence On Flow

A comparison, the line graph represents the users that interact on a daily basis with the Flow; the bars represent the users to which a campaign was sent on that date.

Business Value: it allows you to see the impact a campaign has on the Flow usage.

Behavior Tab

Let's continue with the Behavior tab, designed to display users' behavior in responding to notifications.

Behavior Graphics

The page contains two main rows; the first three graphics are:

1375 — Campaigns Success Dashboard - Behavior Tab - 1st Three Graphs
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Sent and Response Activity

Scatter plot between the response hour (x-axis) and sent hour (y-axis), the bubble size matches the number of users each time, and the color is just for differentiation hours.

Business Value: Allows to see the response behavior for the different sent hours.

Response Hours

Graph of the number of responses grouped by their response hour.

Business Value: It allows you to see the what are the hours with more responses from the users.

Sent Hours

A bar graph of the number of notifications delivered grouped by their sent hour.

Business Value: It allows to see in what hours the notifications are being sent and decreases bias when analyzing the "Response hours" visually.

Minutes To Respond & Response Rate

The page contains two main rows; the last graphics are these:

1213 — Campaigns Success Dashboard - Behavior Tab - Last Graphs
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Minutes to Respond Notification

Minutes elapsed since the notification was delivered to the user and their response.

Business Value: Allows tracking the response behavior of users that do respond to notifications.

Response Rate by Sent Day

Response rate associated with the day a campaign was sent.

Business Value: Shows the days with the highest response rate, so campaign deliveries can be optimized.

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Yalo Tip
Hover over the blue bars to see detailed information.

Detail Tab

Last but not least, is the Detail tab, to analyze campaign analytics individually.

Campaigns Metadata

Shows the basic attributes of a campaign:

1216 — Campaigns Success Dashboard - Detail Tab - Campaigns Metadata
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Campaign Name

The name of the campaign is generated by the team in interaction with the users.
It is complemented by the release date.

Campaign Text

The complete text structure of the notification.

Response Rate

Notifications responded / Notifications delivered.