Campaigns Success Dashboard

Track how a campaign develops after being sent

Welcome to the Quick Start Guide of the Campaigns Success Dashboard!

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Yalo Studio - Campaigns Success Dashboard
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The Campaigns Success Dashboard provides you with meaningful analytics that help measure the result of a campaign sent via Engagement.

AΒ campaignΒ is a planned sequence of activities that send information about a product or service through your channel.

In this Quick Start Guide, we'll show you how to learn, explore, and act about the Campaigns Success Dashboard of your channel. You'll see the play-by-plays you need to get the Dashboard basics under your belt, making you an expert in no time.

Learn

Obtain information about the number of notifications your end-users received in your channel, among other valuable data.

Explore

Filter by date, questions, or name of campaign, and any team that sends campaigns, based on your needs.

Act

Analyze the information, define your campaigns on what your customers are replying to, so you can focus those campaigns on the right path.


Before You Start

Prerequisites

Before you start this tutorial, make sure that:

  • You have a Yalo Studio account.
  • Time has passed since your Flow is active; several campaigns were sent, so data is available to analyze.

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Build confidence by trying things on your own!

Go to the Analytics section (left on the main navigation panel), then click Campaign Success , and then play around the dashboard!


Overview Tab

The page is made of three tabs:

  • Overview
  • Behavior
  • Detail

Let's start with the Overview tab; the page contains four main rows.

The first three Data Boxes are these:

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Campaigns Success Dashboard main section, 1st set of Data Boxes highlighted
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Dashboard filters

Analysis Interval: Change the date ranges to see the information.

Also, you can change the Campaign Name and Team, in case there is more than one.

Campaign Name: The interface where users can interact with Flows through written texts, quick replies, and webviews. In Yalo, we release Flows in two channels: Facebook Messenger and WhatsApp.

Team: The identifier of the Flow configured in Yalo Studio.

Once you change a filter, click the reload button on the right side.

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Yalo Tip

Download the data for deeper research, see the section Export Data at the bottom of this guide.


The next three Data Boxes

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Campaigns Success Dashboard main section, 2nd set of Data Boxes highlighted
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Top 10 Section - Campaigns

Display of the top ten campaigns with best and worst performance, based on the response rate the campaign had.
Response rate: Notifications responded / Notifications delivered.

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Campaigns Success Dashboard Top 10 Section - Campaigns
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Yalo Tip

Double click on a field in the table to see its complete content of it.


Teams & Campaign Influence On Flow

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Campaigns Success Dashboard - Teams and Campaign Influence Section
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Behavior Tab

Let's continue with the Behavior tab, designed to display users' behavior in responding to notifications.

Behavior Graphics

The page contains two main rows; the first three graphics are:

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Campaigns Success Dashboard - Behavior Tab - 1st Three Graphs
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Minutes To Respond & Response Rate

The page contains two main rows; the last graphics are these:

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Campaigns Success Dashboard - Behavior Tab - Last Graphs
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Yalo Tip

Hover over the blue bars to see detailed information.


Detail Tab

Last but not least, is the Detail tab, to analyze campaign analytics individually.

Campaigns Metadata

Shows the basic attributes of a campaign:

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Campaigns Success Dashboard - Detail Tab - Campaigns Metadata
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Data Boxes

Shows detailed information about the campaign:

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Campaigns Success Dashboard - Detail Tab - Data Boxes per campaign



The remaining Data Boxes show the following information:

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Campaigns Success Dashboard - Detail Tab - Data Boxes per campaign

Last Graphics in Behavior Tab

Shows information about the previous Data Boxes in graphics for a better view:

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Campaigns Success Dashboard - Detail Tab - Graphics
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These are the categories in User Journey:

Categories

Meaning

Responded

Notifications with a response from the user.

Yes Response

Responses classified as "Yes".

Interactions

An interaction is when the user sends two or more different messages after receiving the notification to the Flow.

Users with At Least One Job Done

Users that completed at least one job after receiving the notification within 24-hrs.


Export Data

You can download data from each Data Box within the Campaigns Success Dashboard, in several formats, such as CSV, Excel, JSON, HTML, and Markdown, among others.

To export the data:

  1. Click on the three-dot menu at the top right of the Data Box/Graphic.
  2. Then click on the Download data button.
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Three-dot menu and Download data pop-up selected in a Dashboard Graphic
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  1. In the pop-up, choose the type of format you want.
  2. Click on Advanced data options
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Exporting Data pop-up with "All results" option selected
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We recommend leaving the rest of the checks marked as they are, only changing the field: Number of rows with the value: All Results, so that the export of data gets correctly generated.

  1. Click Download
  2. Save the file for further analysis.

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If "All Results" is not available

Downloading an unlimited number of results is restricted for queries with table calculations.

To download more than "Results in Table", select "Custom" and enter a limit of up to 100,000 rows.


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