Campaign Success Dashboard

The Campaign Success Dashboard provides introspection to the user engagement generated by the marketing campaigns. This offers some useful insights for optimizing the scheduling of the outreach. It is designed to display a general summary for the customer on their campaign usage.

Campaign Success Dashboard
Click to enlargeCampaign Success Dashboard
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Campaign Success Dashboard
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Filters

  • Time Frame

Multiple options to filter depending on the date.

Time filterTime filter

Time filter

  • Campaign Name Searchbox to filter by a specific campaign based on its name.
Campaign nameCampaign name

Campaign name

  • Team

Searchbox to filter by any team that sent campaigns.

Team nameTeam name

Team name

Timezone

It is available to change the time zone for which the visuals are displayed.

Time zone selectionTime zone selection

Time zone selection

When the timezone option is selected the dashboard does not update, it needs to update manually, this can be done by selecting an option from the date filter (can be just clicking the actual option) so the dashboard updates.

Dashboards

Campaigns Success dashboard consists of three tabs: overview, behavior and detail.

Overview Tab

The dashboard home displays a general summary for the customer on their campaign usage.

Campaign Sucess Dashboard - Overview Tab
Click to enlargeCampaign Sucess Dashboard - Overview Tab
Click to enlarge

Campaign Sucess Dashboard - Overview Tab
Click to enlarge

Metrics

Description

Total Sent

Total notifications sent to WA for its delivery to the users. Track how many notifications are sent as planned campaigns.

Delivered

Notifications that made it to the user. Track how many users are being reached by a campaign.

Responded within 24 hrs

Delivered notifications where the user responded to, within a 24 hours window after the notification is sent.
Attribute responses to a notification to measure the impact or reaction a campaign has on the user.

Yes Response

Responses that are classified as a 'Yes' (the classification is made with the use of regular expressions). For campaings that are designed to generate an interaction and that close the notification with a yes/no question, it will allow to know wich users interacted and are interested in the campaign.

Placed Stops

Total of users's intention to unsuscribe from receiving notifications after receiving a notification (from a campaign). Track if the campaigns are being annoying to the users.

Tiles Section

Top 5 most responded campaigns


Top 5 of campaigns with highest response rate. This allows you to know which campaigns generated the biggest interaction with the user.

Top 5 most responded campaignsTop 5 most responded campaigns

Top 5 most responded campaigns

Top 5 least responded campaigns


Top 5 of campaigns with lowest response rate. This allows you to know which campaigns didn't generate a great impact on the user.

Top least responded campaignsTop least responded campaigns

Top least responded campaigns

Top 3 teams sending campaigns


Top 3 teams* with the highest amount of campaigns sent. For companies with several teams using the marketing suite, it allows to track each team individually.

Top 3 teams sending campaignsTop 3 teams sending campaigns

Top 3 teams sending campaigns

Campaign influence on workflow


The line graph represents the users that interact in a daily basis with the workflow; the bars represent the users to which a campaign has been sent in that date. This it allows you to see the impact a campaign has over workflow usage.

Campaign influence on workfowCampaign influence on workfow

Campaign influence on workfow

Behaviour Tab

Designed to display users behaviour for responding notifications.

Campaign Success Dashboard - Behaviour tabCampaign Success Dashboard - Behaviour tab

Campaign Success Dashboard - Behaviour tab

Sent and response activity


Sscatter plot between the response hour (x axis) and sent hour (y axis), the bubble size matches the amount of users in each time, the color is just for differentiation hours. This allows you to see the response behaviour for the different sent hour.

Sent and response activitySent and response activity

Sent and response activity

Response hours


Bar graph of the number of responses grouped by their response hour.  It allows to see the what are the hours with more responses from the users.
Response hoursResponse hours

Response hours

Sent hours


Bar graph of the number of notifications delivered grouped by their sent hour. This allows you to see in what hours the notifications are being sent, and decrease bias when analysing the Response hours visual.

Sent hoursSent hours

Sent hours

Minutes to respond notification

Bar graph of the number of notifications responded grouped in different time tiers depending on the time elapsed between the user received the notification and his response.  This allows you to track the response behavior of users that do respond to notifications.
Minutes to respond notificationMinutes to respond notification

Minutes to respond notification

Response rate by sent day


A bar graph that shows the response the campaigns got depending on the day they were sent. This allows you to know the days with the highest response rate so campaigns deliveries can be optimized.

Response rate by sent dayResponse rate by sent day

Response rate by sent day

Detail Tab

Designed to analyze campaigns metrics individually.

Campaign Success Dashboard - Detail TabCampaign Success Dashboard - Detail Tab

Campaign Success Dashboard - Detail Tab

Metrics

Description

Campaign Name

Name assigned to the campaign. This is basic metadata for a campaign

Sent date

Date in which the campaign was sent.

Campaign text

Text sent to the user.

Total Sent

Total notifications are sent to WA for its delivery to the users. Track how many notifications are sent as planned campaigns.

Delivered

Notifications that made it to the user. Track how many users are being reached by a campaign.

Responded within 24 hrs

Delivered notifications where the user responded to, within a 24 hours window after the notification is sent. Attribute responses to a notification to measure the impact or reaction a campaign has on the user.

Yes Response

Responses that are classified as a 'Yes' (the classification is made with the use of regular expressions). For campaigns that are designed to generate interaction and that close the notification with a yes/no question, it will allow knowing which users interacted and are interested in the campaign.

Placed Stops

total of users's intention to unsuscribe from receiving notifications after receiving a notification (from a campaign). Track if the campaigns are being annoying to the users.

Response Rate

Notifications responded / Notifications delivered. Metric that shows the "success" of a campaign.

Tiles section

Response (Yes/No)**


Pie chart with the users that responded "yes"or "no". Allows to download the users with an specific response.

Response chartResponse chart

Response chart

User Journey


Funnel to describe the user journey related to a notification.

1. **Responded:** notifications with a response from the user.
2. **Yes Response:** responses that were classified as "Yes".
3. **Interactions:** an interaction is defined as when the user sent to the wotkflow two or more different messages after receiving the notification.
4. **Users with At Least One Job Done:** users that completed at least one job after receiving the notification within a 24 hours window.

This allows you to track the influence a campaign has on the users, and how they behave after receiving the notification.

User journeyUser journey

User journey

Top 5 Jobs Done


A bar chart that displays top 5 jobs done as a consequence of the notification. This allows you to see if the intention of the notification translates to actions inside the workflow.

Top 5 jobs doneTop 5 jobs done

Top 5 jobs done


What’s Next
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